So we actually did that at X Prize. We had an oil cleanup prize for $1 million. BP spent $20 billion, and with this $1 million prize, the winner was five times better than what BP was using and 99% efficient. One of the finalists was a team that consists of a guy from a tattoo parlor, a dentist, and a mechanic.

Why Experts Can’t Solve Big Problems | Co.Exist: World changing ideas and innovation /via @npierattt